It all started with believing that we can do it.  We believed that passion in what we do is the key to success, with service, quality, and better prices than anyone else in the market.

We created this store with dedication, love, and reasoning in what we could do to make our customers fascinated with our products and services.

We worked hard to get where we at now.  We believed that all the late nights and hard work would pay off one day.  Now here we are.  We are so blessed to present IE OPTIMAL as a Nursing store that has everything you need in one place, with affordable prices.

Our promise to you is that we will do our best to keep you satisfied with us no matter what.  As a customer you will always come first!  Our duty is to make you happy with your purchase.  If you have any questions or concerns, please go to our Contact Us section.

With love,


M. Lababidi and A. Andrew-Bey 



Founded September 2017

Based in Redlands, California